B r i e f:
Get owners and intenders of ford vehicles
Who appreciate the ford legacy and history
To reintroduce themselves to the new ford landscape
By pushing creative and personalizing every communication where possible
CONCEPT VEHICLE
FORD PLATINUM BLACK
James Dean. Johnny Cash. Serena Williams. Jimi Hendrix.
The world loves a true American rebel.
And it just got another one. Born to bring the heat.
To overturn. To push back.
And to power through mainstream noise.
Rebels are a catalyst for change and vanguards
of individuality. So, take a look.
We dare you.
Collaborating with street artists.
Speaking the language of car enthusiasts.
Exploring headline treatments to speak to our rebel.
conquesting
tesla vs. ford
conquesting
jeep vs. bronco
the roast of jeep
utilizing ai prompting
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“The Jeep Wave: a secret handshake for people who overpaid for bad gas mileage.”
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“Jeep Wranglers are for people who want their car to handle like a shopping cart in a hurricane.”
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“A Jeep is the only car where the Check Engine light is just part of the ambiance.”
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AI Prompt
I am hosting an official roast of the JEEP SUV and you are my co-host. Give me a sample of your roast. Your answer will determine who opens the ceremony.
Bronco activation
#broughtbybronco #freethrills
We were not made to sit in traffic, staring at screens, bound by routines. We were made for open roads, roaring engines, and the untamed unknown.
Mud on the tires is a trophy. Scratches are stories. Every mile is a reminder that life isn't meant to be lived in cubicles but out in the wild, where the horizon never ends.
Adventure’s waiting. Drive Bronco.
